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Our products Personal Loan Loan calculator Loan for buying a car Loan for home improvement Loan for debt consolidation. Already have a loan with us? Manage your loan Borrow more. Find out more Help and guidance Need help buying a car? Already have car finance with us? Contact us for more info. Celent have reviewed this profile and believe it to be accurate. According to the article, the bank is outfitting its teller stations with quick response QR codes that can be scanned by mobile devices to download the mobile app.
What a great idea! For too long, most financial institutions have limited the merchandizing of mobile banking capabilities. Even after investing in sought after capabilities such as mobile remote deposit capture, many banks enrol mobile banking users primarily through the online channel.
In-branch merchandizing is a logical way to leverage remaining foot-traffic for the mutual benefit of online banking enrolment, and QR codes at the teller line is a great way to do so in my opinion. After reading the article, I was eager to see them for myself at a local Bank of America Branch. Upon entering the branch, I was instantly greeted by a charming and enthusiastic employee who was quick to answer my query. She had no personal experience with the in-store merchandising though, and even asked me what app I use to read QR codes.
Placement was perfect — right where in-branch depositors will be filling out deposit slips.